Influencer Marketing campaign is a social media campaign where the brand uses people with a certain number of followers to amplify the message.
The content can be provided by the brand or can request the influencers to create the content. The influencers can broadly be divided into 3 categories:
These influencers have low reach but high engagement among friends and followers. Brands use a large number of micro-influencers to generate high engagement and reach.
These influencers have mid to high reach and are used primarily for the reach
These have high reach as well as they are well-known personalities in their area of work. Influencer marketing with celebrities not only gets reach for the brands but also a certain association.